Many businesses see corporate social responsibility (CSR) as an integral part of their brand image and ethos. CSR initiatives are increasing with research finding that customers are more likely to do business with companies they perceive to be more ethical and socially responsible. In this sense, CSR initiatives can be an important component of corporate/business public relations, marketing and brand awareness. In addition, many business owners are motivated to engage in CSR initiatives due to their own personal values.
At Standing Strong we believe in the power of bringing business and communities together. We know there are many businesses wanting to make a difference within their community, and there are even more communities needing support.
After years of working with schools, teachers, school counsellors and school chaplains, we have seen the difficulties schools go through with providing mental health support and resources to students. We have learnt that many school counsellors and chaplains have to purchase their own training and resources, and alarmingly, many schools don’t have a budget for the positions of school counsellors or chaplains, leaving mental health support to teachers.
To help combat this challenge, we have developed our School Sponsorship Initiative.
Through this initiative, businesses can partner with us to sponsor a local school to receive our training, support and resources at no cost.